Predictably IrrationalThe Hidden Forces That
Shape Our Decisions In a series of experiments, behavioral economics
will be transformed and the fact that we behave in a rational way when
making a purchase will become irrelevant. As we seem to purchase items
irrationally and inconsistently.
He explains how emotions and social norms along with other unseemly ill
logical forces that skew our reasoning abilities when it comes to making
a purchase.
Dan explains how to break through the systematic patterns and make
better decisions about your purchases. These purchases include buying a
car and choosing a life partner.
|
|
Dan is a professor of behavioral economics at Duke University and is
considered to be one of the leading behavioral economists. Dan was born
in New York but grew up in Israel and served in the Israel army when he
was 18.
He graduated from Tel Aviv University receiving a Ph.D. and M. A. in
Cognitive Psychology from the University of North Carolina. He also
received a Ph.D. in business from Duke University. He focuses his
attention on how people make decisions and often models some of his work
on your irrational decisions that people make every day.
|
